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#42 The Adventure to Great Soap & How to Find it: What's in a Name? How we name our soaps
At Apotheca Brown , every soap tells a story, even if that story doesn't exist yet, Our soap names aren’t just labels—they’re little windows into the heart of our brand. Creative hearts are what sets us apart from both big business and many local makers. We love blending scents not just for fragrance, but for ethos and dream. Each combination is carefully considered, crafted to evoke feelings, memories, and moments that reflect our vision of our future & current life: a small
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Mar 172 min read


#41 The Adventure to Great Soap & How to Find it: “Trend or truth?” 2-nonenal or 2-non-nonsense?
For two weeks now, we've been inundated by the charming inquiries of our older female shoppers. They stroll in with a twinkle in their eyes and ask, "I saw a thing—do you happen to have persimmon soap?" It's always delivered with a wink, as if they’re divulging the secret to eternal youth. Apparently, this magical potion is supposed to ward off the elusive “old people smell.” Now, let’s take a moment to unpack this. I've plunged into the depths of the internet—an exhilarating
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Feb 43 min read


#40 The Adventure to Great Soap & How to find it: The banana & the Buddist Monk
When we started our business, it came with the thought of serving others. Bringing some good into the world by means of honest business...
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Oct 8, 20252 min read
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